Shaped the content vision for a reimagined 401(k) enrollment and contribution experience, turning dense financial concepts into guidance users could trust and act on with confidence.

Directed the content design for the portfolio expansion effort, establishing a unified experience that empowered users to understand and evaluate new investment opportunities.

Shaped the content and experience strategy for Ally Invest’s investment transfer process, turning a confusing multi‑step workflow into a guided journey that improved accuracy and reduced operational strain.